My Friend, Max Hate // White Ribbon

Toxic manosphere influencers are shaping how young boys see themselves — and boys are listening. This campaign for White Ribbon was built to change that.

Through our hero film and multi-channel storytelling, we helped parents understand the threat and showed boys how to spot it for what it is.

Award Highlights

Cannes Lions - Shortlist, Entertainment / Fiction Film: Up to 5 Minutes

Strategy Awards - Grand Prix, Public Service

Ciclope Awards, - Shortlist, Ideas / Film

Clios (Health) - Silver, Health Awareness & Advocacy / Film - 61 Seconds to 5 Minutes

One Show - Bronze, Film & Video: Film & Video for Good

Campaign Big Global Awards - Shortlist (Winner TBD), Best Idea for a Social Purpose