The Original Startup // Inniskillin

The Inniskillin brand is well known to Canadians. What’s less known is the dramatic story behind its worldwide success. Over time, the brand had lost some of its edge, so we set out to bring back a sense of sexiness and swagger by telling its origin story.

This is the story of a world-class wine that was never supposed to exist. Started in a garage, grown in Canada’s harsh climate, and dismissed by the wine establishment at every turn.

The film plays like a trailer, spotlighting key moments from Inniskillin’s rise in the 1970s and 1980s to spark curiosity and pull audiences into the full story.